Point of Purchase Display Resources

Hackney & Associates staff members have composed several documents to help you understand point of purchase display principles.

Point of Purchase Handbook by Spence Hackney
©1997-2001, may not be reproduced or distributed without permission

Only Rich Kids Ride $5,000 Mountain Bikes by Spence Hackney
©1997-2001, may not be reproduced or distributed without permission

The following resources at HackneyOnline.com will help you as you develop your display project.

U.S. / Metric Calculator

In addition, we can recommend several other resources to assist you in your merchandising efforts.

Point of Purchase Advertising International
http://www.popai.com